Banners
Several weeks ago I looked at the traffic from our banner ads and was, well, depressed. We were part of an affiliate company through which we could advertise the companies we select and provide our guests with some nice opportunities at sales and discounts on motorcycle and automotive related products. The problem is that the ads were so static and predictable. Hit refresh 10 times and you’re likely to see the same ad again.
Recently, I switched the banner point to Google’s Adwords taking advantage of their full-size banner opportunities. The nice thing about Google is that it has a lot of clients and it rotates a lot of content. While there aren’t as many doing full-size color banners in the Google network, it’s more targeted to what is on the page. If you’re looking at a Harley-Davidson computer your likely to see Harley related services and products. If you’re looking at Yamaha or Honda, the same thing happens.
The result is that our ads are more geared to what you are looking for. I find myself wandering off from time to time because the ads are much better.
